Men’s skin naturally produces more oil than women’s, but that doesn’t mean men can get away with skipping hydration. Alloy Mattifying Moisturiser uses specialised ingredients to hydrate while reducing the appearance of excess shine. It’s a win-win for everyone!

Important usage information – Yes, you should read this!

While men and women have different challenges when it comes to skin care, men should never avoid adding moisturiser to their daily regimen for the same reasons women do. Our skin is exposed to wind, sun, dry air, and chemicals every day – which means your skin is fighting to keep you safe, and it’s feeling the brunt of the effects. As you age, your skin is also losing moisture, which contributes to signs of wrinkles. Moisturisers help nurture skin and make it more resilient against daily challenges.

Guys: If you shave, you need to pay special attention to moisturising, because shaving can exfoliate and remove a layer of dead skin cells. While exfoliation is a wonderful thing for healthy skin, it also takes away some of the natural oils which form a protective barrier on top of the skin. After any kind of exfoliation, you should replenish your skin with healthy hydration.

And another thing: As men age, their skin tends to become drier. When this happens, moisturising can help retain a more youthful appearance while also protecting against skin damage – whether that damage comes from a razor nick or from the sun.

The elements of wellness

TAURINE & GINSENG BLEND

A complex of active ingredients specially developed for male skin to increase its performance and robustness. Assists skin regeneration following shaving.

PLANT-BASED GLYCERIN

Attracts moisture from the air and allows it to penetrate deep into skin, replenishing critical skin hydration.

ALOE EXTRACT

Hydrates and promotes skin recovery – especially important since shaving causes a ton of skin damage (and we’re not just talking about the nicks)!

PSEUDOALTEROMONAS FERMENT EXTRACT

Derived from deep seawater, this skin soothing ingredient helps attract and bind moisture to the skin.

BACILLUS FERMENT

A blend of jojoba seed oil, oat kernel oil, and bacillus ferment. This innovative oil-based complex works to improve the appearance of skin with prebiotic fatty acids that help deliver beneficial bacterial lipids to skin. It also reinforces the outer skin layer to help soothe the skin.

SHEA BUTTER

Hydrates and soothes skin.