We developed this daily face wash specifically for men (who naturally produce more oil than women and whose skin care needs are completely different). No more stealing whatever is in the shower! Not only does this face wash effortlessly remove dirt and excess oil, but it also exfoliates and helps to open up your pores, better preparing your skin for other skin products.

PRO TIP: A proper cleanse helps lift the hairs on your face and removes buildup to allow for a closer, more even shave with fewer ingrown hairs – truly worth the effort!

Face it: You need to cleanse

We’ve said it before and we’ll say it again: a man’s skin produces up to 40% MORE oil than women’s! That’s why it’s so important to keep it properly cleansed to avoid clogged pores and a greasy look/feel.

Pump one or two full pumps into clean hands and use circular movements to massage cleanser into your face (product will begin to foam slightly – this is good)! For this step, you can use your hands, a washcloth, or an electric brush. Some good rules to follow:

• Your forehead and T-zone have the most oil glands. Spend a good 20 seconds here to make sure you remove any excess dirt and grime.
• Your cheeks are where you shave and also usually a bit drier than your T-zone – this is where you’ll get dead skin buildup that’s a HUGE cause of in-grown hairs. Spend another 20–30 seconds here to make sure you loosen and remove that dead skin while also lifting the hairs.
• Please don’t stop at your face! Your neck and the area behind your ears are just as important. These areas are prone to acne, dead skin/product/dirt buildup, and are often overlooked.

The elements of wellness

SALICYLIC ACID

Reduces skin oiliness and exfoliates without causing irritation.

NIACINAMIDE

Aids in skin barrier repair to improve skin texture and tone. Helps reduce pore size appearance and control excess oil (men’s skin naturally produces more oil so this is super important).

ALOE EXTRACT

Hydrates and promotes skin recovery – especially important since shaving causes a ton of skin damage (and we’re not just talking about the nicks)!